MADDOX the ROADSIDE G.O.A.T

The Face of Starting A Roadside Assistance Business.

Welcome to the home of Maddox the Roadside Goat, the original and leading authority in teaching people how to start a roadside assistance business without a tow truck. Known as "The Face of Roadside Assistance," I’ve built a community of over 150,000 followers and taught thousands how to launch and grow their businesses. When it comes to starting a roadside assistance business, I’m the first name people look for because my proven strategies and industry-leading insights have set the standard.

This site is your ultimate resource for everything you need to start, run, and succeed in the roadside assistance industry. From mentorship and marketing guidance to tools, websites, and even customer calls, I’ve created a one-stop shop to help you build a profitable business. With my expertise, you’ll learn how to attract customers, close leads, and grow your brand—all while avoiding common mistakes and shortcuts that don’t work.

If you're ready to start a roadside assistance business and achieve real success, you're in the right place. With Maddox, you're not just starting a business; you're building your future with the best in the industry. Let’s get started!

Charles Maddox, Owner Maddox Roadside Rescue & Towing LLC

Maddox Roadside Rescue Business Owner

How I Started My Roadside Assistance Business

  1. LEARN: I learned from the top towing and roadside drivers in a city of nearly 20 million people. I learned how to setup my roadside assistance business, how to get paid and get top dollar for my services while doing less jobs.

    TOOLS: I only carry the tools I need to make money doing roadside assistance. The Essentials for Tire Services, Battery Services, Lockouts and Gas Delivery. I also needed a Car Door Decal to get on Free calls from Google Maps here is no job I can’t complete with my setup.

  2. MARKETING: If you want to make money, you have to spend money. The name of the game is to keep your phone ringing. I made my first $10k with Cash Calls. It was the cheapest, and I knew exactly what I was getting for my money. Now, I get my Roadside Assistance calls from Google Ads, Roadside Cash Calls, Google Business Listing, and my Roadside Website. I can set your business up for you just like mine.

  3. GROWING: Once you get ahead, you have to stay ahead. There is always another roadside business fighting to take your place. Get Roadside Assistance Insurance so you can join Towing and Roadside Assistance Motorclubs, learn how to generate your calls yourself so you can lower costs and increase profits, build a team and connect with other roadside pros so you can resell jobs and make money while your not working.

WORK WITH MADDOX the ROADSIDE G.O.A.T

Learn everything I did to start my roadside assistance business and make $100k my first year. Join Maddox Roadside Community + Free Roadside Ebook

Ready to hit the ground running? Join the Maddox Roadside Community and get the Roadside Startup ebook for FREE! Learn how I built a $100k business in just one year.

Buy Roadside Assistance Cash Calls

Want instant customers? Get real-time roadside assistance calls sent straight to your phone. Pay a flat fee for calls and start earning immediately.

Maddox Roadside Startup Bundle - ADS + LANDING PAGE + GOOGLE BUSINESS PAGE + 1 ON 1 W/MADDOX

Ready to launch your roadside assistance business the right way? The Maddox Roadside Startup Bundle has everything you need to dominate your local market:

  • a fully optimized Google Business Profile,

  • and a custom-designed website

  • all with ongoing monthly management.

  • professional Google Ads management

  • 1 on 1 Coaching w/ Maddox

Let me handle the tech while you focus on growing your business and earning more calls. This is the all-in-one solution for people ready to start or grow.

Business Door Magnet Decal

Need to get on Google Maps? You’ll need a branded decal! We design, print, and ship professional business magnets to represent your business.

Google Ads Management ONLY

Let me manage your Google Ads! I’ll make sure your business shows up at the top for roadside searches while keeping your advertising costs low.